Alex Frank

Co-Founder & Master Spin Instructor

A retired party girl turned spin instructor, Alex co-founded The Box at Focus to bring the club energy back to fitness — loud music, dark lights, heavy beats, and a space where you can completely lose yourself in the moment. Her vision is to create an intimate, authentic space where people can move, sweat, and connect — no judgment, just pure energy. Her spin classes are choreography and rhythm-based rides with bomb music that makes you move, sweat, and let go. It’s not just a workout — it’s therapy with a beat drop. She wanted to build a place where you can feel like you’re in the club… and still be home before bedtime.